Every business sector has been impacted from the pandemic, including the sports nutrition market.  Sports nutrition suppliers reflect on 2020 and what’s to come in the article How COVID-19 shook the sports nutrition market. Is recovery in sight?

TSI Group Ltd President Larry Kolb shares “Globally, we feel the COVID-19 pandemic [negatively] impacted the sports category the most out of all consumer health categories. The category significantly impacted brands that were focused on gyms and specialty retail like GNC.”  However, Kolb also added “We saw an increase in brands online as well as significant growth in brand diversity online.”

Many companies have had to learn to pivot their positioning of products during the pandemic to cater to the work-from-home individuals.

Click here to read the full article from Nutrition Outlook.

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