As the field of casual competitors continues to grow so does the sports nutrition market on how to fuel these individuals. Weekend warriors want to invest in natural products that are backed by science that can up their game.
“The need is faster recovery, less pain on Monday morning, and the ability to feel great and be ready to do it again the next weekend,” states Larry Kolb, president of TSI USA Inc.
That’s why ingredients like myHMB – a branded form of beta-hydroxy beta-methylbutyrate – have come to forefront of the market with its proven mechanisms to reduce muscle damage and speed recovery.
Read the full article Fitter, Faster, Fuller from Nutritional Outlook here.