Speaking at the Healthy Ageing APAC Summit, TSI’s John Burstow shared three factors that will drive the expansion of the muscle health product market.
A large aging population is key, as people naturally lose muscle mass over time. Age-related muscle mass loss begins in our 40’s and eventually has significant impacts on quality of life.
HMB (beta-hydroxy beta-methylbutyrate), a component that naturally exists in muscle cells, has been found to improve muscle health and function by simultaneously boosting muscle protein synthesis and preventing muscle protein degradation. Burstow said studies have shown HMB to be crucial in maintaining muscle mass.
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