As the consumer base for health products expands, companies pursue to create innovative solutions.

A new article in Nutraceutical Worlds talks about the expansion of healthy sports nutrition market.  As the consumer base for healthy living grows, the sports nutrition market for high-quality products rises.

Today, product developers strive to create fresh, innovative formulations that are clean, natural and effective to meet personal performance goals.  President at TSI USA Inc., Larry Kolb talks about the importance of muscle mass and how HMB can be the catalyst to improve muscle health.

“New muscle is being built while parts of the muscle breaks down. Total muscle mass is the sum of muscle protein synthesis and breakdown. HMB (beta-hydroxy-beta-methyl-butyrate) has a unique mechanism of action. It has been shown to increase muscle protein synthesis via the mTOR pathway, and HMB inhibits protein degradation via the proteasome pathway.” – Larry Kolb

Click here to read the full article Taking Aim at a Healthy Sports Nutrition Market.

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