We all love our pets. In fact, 95% of U.S. consumers consider their pets to be family members, according to Nielson data. We’re investing more than ever in the health and wellbeing of our furry family members.
However, just like people, age related muscle loss is a major and inevitable health problem facing our companions! In fact, mobility and strength are two of the most critical health concerns for all pet owners and loss of muscle is the primary cause of loss of strength, mobility and stability. Furthermore, age related muscle loss is associated with increased morbidity and mortality in cats and dogs.
Since pets age more quickly than people do, it’s important to ensure they receive the proper nutrition and exercise much earlier in life.