Consumers now have a delicious and convenient way to support strong, healthy muscles.

LIVN Nutrition has launched the first-ever HMB Fruit Chews, powered by myHMB®, delivering clinically researched muscle health benefits in a fun, flavorful format. 

What Makes HMB Fruit Chews Unique? 

HMB (β-Hydroxy β-Methylbutyrate) is one of the most studied nutrients for muscle health. As a metabolite of leucine, HMB helps: 

  • Reduce muscle protein breakdown1
  • Preserve lean muscle mass during calorie restriction2 
  • Enhance recovery after exercise3 

Traditionally, HMB has been taken in capsules or powders. LIVN Nutrition’s fruit chew format with myHMB® makes supplementation easier and more enjoyable, helping consumers stay consistent with daily use. 

Extending “Musclespan” with myHMB® 

As we age, muscle loss naturally occurs and accelerates over time, impacting mobility, independence, and quality of life. LIVN Nutrition describes this as “musclespan” meaning the years you can stay strong, active, and self-reliant. 

By delivering a clinically effective dose of myHMB® in a portable chew, LIVN Nutrition helps consumers extend their musclespan and support both active lifestyles and healthy aging. 

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Industry Recognition 

The launch of LIVN’s HMB Fruit Chews was recently highlighted in Nutritional Outlook, underscoring the growing importance of innovative formats that make muscle health supplements easier to take. With myHMB® at the core, this new product brings trusted science and consumer-friendly design together in one bite-sized solution. 

Learn More About myHMB® 

Interested in how HMB works and why it’s trusted by top brands like LIVN Nutrition? Visit our What is myHMB® page to explore the science, benefits, and product innovations featuring myHMB®. 

 

https://www.prnewswire.com/news-releases/livn-nutrition-launches-first-ever-hmb-fruit-chews-introducing-a-new-delivery-format-to-support-musclespan-and-healthy-aging-302522613.html 

 

References 

  1. Wilkinson DJ, Hossain T, Limb MC, et al. Impact of the calcium form of β-hydroxy-β-methylbutyrate upon human skeletal muscle protein metabolism. Clin Nutr. 2018;37(6 Pt A):2068-2075. doi:10.1016/j.clnu.2017.09.024. https://pubmed.ncbi.nlm.nih.gov/29097038/  
  2. Park BS, Henning PC, Grant SC, et al. HMB attenuates muscle loss during sustained energy deficit induced by calorie restriction and endurance exercise. Metabolism. 2013;62(12):1718-1729. doi:10.1016/j.metabol.2013.06.005. https://pubmed.ncbi.nlm.nih.gov/23876188/ 
  3. Wilson JM, Lowery RP, Joy JM, et al. β-Hydroxy-β-methylbutyrate free acid reduces markers of exercise-induced muscle damage and improves recovery in resistance-trained men. Br J Nutr. 2013;110(3):538-544. doi:10.1017/S0007114512005387. https://pubmed.ncbi.nlm.nih.gov/23286834/  
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