In the latest issue of Nutrition Industry Executive, TSI Group’s breakthrough ingredient, myHMB® (beta-hydroxy beta-methylbutyrate), was highlighted for its unique contributions to the active nutrition sector.
With the sports and active lifestyle markets rapidly expanding, myHMB® has garnered attention for its ability to support muscle health and enhance athletic performance across a wide range of fitness enthusiasts and athletes.
The feature emphasized how active nutrition is no longer just for bodybuilders and elite athletes but now caters to a broader audience, including casual exercisers, aging populations, and even eSports participants. These consumers are increasingly seeking solutions to support not only muscle mass and strength but also endurance, recovery, and overall well-being.
Backed by Science – myHMB®
myHMB® stands out as a critical ingredient in this evolving market due to its scientifically backed benefits. As Shawn Baier, MS, MBA, Vice President of Business Development for Innovative Ingredients at TSI Group, noted in the article, myHMB® goes beyond supporting muscle mass. Research shows that myHMB® enhances endurance performance by improving oxygen uptake (VO2 max), extending time to exhaustion, and aiding in post-exercise recovery.
These performance benefits are crucial for athletes and active individuals who want to push their limits while minimizing muscle damage and soreness. “HMB also plays a crucial role in reducing muscle damage. This means less soreness and faster recovery after those intense workouts, so you can get back to training sooner and with more intensity,” said Baier. This not only allows users to train more frequently but also with greater intensity, promoting long-term progress in muscle strength and endurance.
The Nutrition Industry Executive article also underscored myHMB®’s potential to meet the needs of diverse consumers, from those looking to manage age-related muscle loss to younger athletes aiming to maximize their performance. Baier highlighted how myHMB® works through multiple pathways to improve muscle health, making it a versatile ingredient for a wide variety of active nutrition products.
As the active nutrition market continues to grow, myHMB® is poised to play a pivotal role in supporting the health and performance goals of individuals at every fitness level. With its scientifically proven benefits and broad appeal, myHMB® offers a unique advantage to brands and consumers alike who are looking to enhance muscle function, endurance, and recovery.
To read the full article in Nutrition Industry Executive, please click here.
