TSI Group, developer and exclusive global supplier of clinically proven ingredients myHMB® and PEAK ATP®, has been named a finalist in the 2025 NutraIngredients-Asia Awards for Marketing Initiative of the Year.
In partnership with MusclePro Nutrition, TSI Group built a digital campaign around Scitron’s Volcano Extreme Pre-Workout, designed to highlight the true, science-backed benefits of pre-workout supplementation. The initiative aimed to educate fitness-conscious consumers in India on the clinically proven performance and recovery advantages of myHMB® and PEAK ATP®, moving beyond the typical “muscle pump” focus of many products in the category.
Reaching Millions Through Science-Backed Education
The campaign featured a mix of website education, social media content, engaging videos, podcasts, and influencer collaborations. Scientific data was translated into clear, easy-to-understand benefits such as:
- Increased strength and sustained energy
- Improved workout performance
- Reduced post-exercise soreness
- Faster recovery times
This multi-channel approach resonated strongly with audiences, helping bridge the gap between science and consumer understanding.
Campaign Impact
The initiative didn’t’ just educate, but delivered measurable results:
- 18M+ consumers reached
- 100,000+ clicks and engagements
- 2.8% sales conversion in the first 20 days
- 125% increase in sales by month two
- 35% repeat purchase rate — exceeding the 25% industry benchmark for pre-workouts in India
These numbers highlight not only strong brand awareness, but also the trust and loyalty built through science-driven messaging.
Recognition Built on Science and Trust
This recognition underscores how innovative, educational campaigns can reshape consumer behavior and set new standards for sports nutrition. By focusing on science, transparency, and long-term wellbeing, TSI Group continues to demonstrate the value that clinically proven ingredients like myHMB® and PEAK ATP® bring to finished products in the global marketplace.
What’s Next
We are honored by this finalist recognition and look forward to the award ceremony taking place this September in Bangkok during Vitafoods Asia 2025—the region’s leading nutraceutical event.
TSI Group will be exhibiting at Stand A41, where our team will be showcasing the very innovations and ingredients that power award-worthy campaigns like this one.
Come visit TSI Group to explore how we can help bring your next breakthrough to life.
