The 2021 Vity Award Results are in!

We’re excited to announce Now Sports HMB Powder and HMB Double Strength containing our clinically proven ingredient myHMB won best muscle enhancement product for the Vity Awards.

Vitamin Retailer (VR) each year polls their retailer readers on their top-selling products and best sales to bring to you the Vity Awards.  The Vity Awards have been presented since the 1990s and continue to be a highly sought-after title in the natural products industry.
For the muscle enhancement category, Now Sports is excited for two of their products – HMB Powder and HMB Double Strength, 1,000 mg – to win this year’s award.  Both products contain the clinically proven ingredient myHMB (HMB or beta-hydroxy beta-methylbutyrate).  HMB is a naturally occurring metabolite of the essential amino acid leucine and plays a significant role in muscle health.  It promotes muscle health through its unique dual-actions of activating protein synthesis and protecting against excess protein breakdown.  
Learn how myHMB works…  


    Read more about the Vity Awards in Vitamin Retailers Digital Edition here.
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