The challenges faced from the on-again, off-again, on-again pandemic in the sports nutrition industry have not discouraged companies to continue to innovate and produce.

In Nutrition Outlook’s article How to win the sports and active nutrition game in 2022,  Judy Blatman talks to innovative leaders in the sport nutrition arena to get their take on what the future holds.

Longtime expert and entrepreneur Robert Wildman comments on how he “knew the consumer wasn’t going anywhere.” And based on sales statistics he’s right.  The consumer wasn’t and isn’t’ going anywhere.  There are consistent stats showing that the in fact, the active nutrition category is booming more than ever.


Supply Chain = Price Increases

One of the biggest challenges in the sports nutrition market for 2022 is issues with supply chain, which inherently leads to prices continuing to increase.

“As many companies are striving to reduce costs while still providing quality products, [this] could also lead to the reduction of some functional benefits for some product formulations,” states Larry Kolb, president of TSI Group Ltd.

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Innovate and Reimagine

With a big new push in the Active Nutrition category, this opens many opportunities for companies to create or revamp products to tailor to this big community.  This transition has not only changed who is purchasing products, but new ingredients and formulations are coming to the forefront.  The challenge is how to reach those consumers that are in the bigger playing field.

Creating innovative, transparent, and science-backed ingredients are key for success.  TSI is always at the forefront of innovation and looking at new avenues for their branded ingredients.  Kolb says that the TSI company focus is on researching effective synergistic combinations of our ingredients.  “For instance, he reports that “co-administering myHMB and Vitamin D resulted in clinically validated greater increases in strength.”

Tested and Verified

With a big focus on purity and transparency in the ingredient market, TSI had big news on the verification front, announcing in December that their ingredient myHMB is now USP-verified, making it the only USP-verified HMB ingredient on the market.

“This is a significant way for TSI to differentiate the quality of myHMB from other HMB products. It’s one thing to say that the ingredient you’re producing is better than any other manufacturer’s; it’s another to have such a highly respected third party verify that what you are doing meets their strict standards,” commented Kolb.

Click here to read the full article found in Nutritional Outlook.







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