Consumer behavior is reshaping the healthy aging landscape, with a focus on extending healthspan rather than merely lifespan. This paradigm shift emphasizes proactive, multidimensional approaches to physical, mental, social, and spiritual well-being.
As highlighted in the SupplySide Supplement Journal Product Development Guide, brands are capitalizing on the healthspan trend by introducing innovative formulations to meet the needs of today’s consumers. The guide explores cutting-edge ingredients, formulation strategies, and market insights to position brands for success in the growing healthy aging category, which is projected to achieve 8.5% growth by 2027.
Building Longevity through Muscle Health
One key ingredient in this movement is myHMB®, a powerful metabolite of leucine that helps aging adults maintain muscle mass, strength, and mobility – essential components of independence and quality of life. By preserving muscle function, myHMB® supports the foundation of a vibrant and active lifestyle, aligning perfectly with consumers’ aspirations for graceful aging. Learn more >
Reaching Multiple Generations
The shift from “anti-aging” to “healthy aging” resonates across generations, from Boomers to Gen Z, opening new opportunities for brands to cater to a wider audience with targeted and broad-spectrum solutions.
Discover how your brand can stay ahead in the healthy aging revolution. Download the SupplySide Supplement Journal Product Development Guide for insights and strategies to develop products that empower consumers to age vibrantly.
