Around the world, we’re seeing a demand for solutions to support healthy aging.

As consumers are aging, they are taking a more active role in maintaining their health.  Many are trying to undo the damage from their younger years.

“For instance, 50% of adults 55 and older are motivated to eat more healthfully in order to prevent disease or illness.”

In the article 10 Top Healthy Aging Priorities by Julia Peterman is the discussion of what natural products can lend a hand in addressing the top health issues for aging adults.  According to the article the 10 top categories include:

  1. Bladder Control
  2. Blood Sugar
  3. Cardiovascular Health
  4. Cognitive Health
  5. Digestive Health
  6. Energy
  7. Eye Health
  8. Mobility
  9. Nutri-Beauty
  10. Oxidative Stress


Where myHMB Fits In

When looking at the mobility category most consumers assume you’re referring to your joints, but really, it’s referring to the skeletal system.  Bones, joints, and muscle health all play an important role.  Just like other systems in the body, a weakness in one part can have a detrimental effect on the entire system.

Muscle mass peaks at the age of 30 after which we normally start to lose muscle mass as we age. If you don’t manage your muscle health earlier in life, you will lose a significant amount of muscle mass by the time you’re 80.  You need muscle to help stabilize and support your joints.

This is where myHMB offers a solution.  MyHMB, scientifically known as beta-hydroxy beta-methylbutyrate (HMB), can help tip the balance in muscles favor by increasing protein synthesis while decreasing protein breakdown.  Learn more about how myHMB works here.


Click here to read the full article 10 Top Healthy Aging Priorities on page 28 of the digital issue of Whole Foods.

Back To News