Vitafoods Insights looks at the healthy ageing demographic and how it continues to change.

Every country is seeing growth in their older popular numbers.  In fact, they predict that by 2050 the world’s population of 60 years and older will nearly have doubled to 22%.

As the population of older adults continues to rise, consumers are more aware that they need to invest in their health and fitness as they age.

Younger generations [consumers 26-50 years old] are realizing the importance of dietary habits and how that is linked to healthy ageing.  But the pursuit of healthy ageing is not only confined to one demographic group.  Consumers aged 50 years and older make up the largest, fastest growing, and wealthiest portion of the population.  And the expectations of retiring to relax are no longer a thing.  The goal now is to preserve a high quality of life so that when we retire, we can go on adventures and continue to be active.


Innovative Ingredients for Healthy Ageing

This is where supplements, nutrition, and beverage companies come into play.  The market of healthy ageing products has evolved and is making a huge impact.  Some of the ingredients to keep an eye on are:

  • Vitamin K2
  • Collagen
  • Probiotics
  • Vitamin D
  • Valio Eila™ Nutri F +
  • myHMB 

grandmother helping her granddaughter ride a bike

Improving Muscle Health with myHMB

When it comes to ageing people converse about the importance of maintaining bone and joint health.  But the musculoskeletal system plays a huge role in health as well.  By the time we notice a loss in our muscle mass, strength, and function, it is TOO LATE.  Early prevention and increasing your muscle reserve is critical in maintaining quality of life as we age. Enter myHMB.

As we age our body breaks down protein faster than it can synthesize it, which results in muscle loss over time.  Supplementing with myHMB can improve muscle health by boosting muscle protein synthesis while also minimizing muscle protein breakdown.  Learn more.

Please click here to read the entire article The Changing Interface of Healthy Ageing from Vitafoods Insights.




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