The sports nutrition market isn’t just for athletes anymore.

Many sports nutrition companies feared big declines due to the pandemic. Now are expecting a steady rise in the market between now and 2027.

“The future is definitely looking up for the sports nutrition category.  One big reason for this is because of the category becoming more inclusive to a variety of activities beyond athletic performance and weightlifting.” – Sevanti, Mehta, Unibar

woman doing yoga on the rocks in front of the ocean

Health is Wealth

If there’s one thing people are taking to heart from the Pandemic, it is that health and wellness are a top priority.  Consumers are looking for products that utilize branded ingredients that are backed by science.  They want the assurance that the products they take are safe, effective, and contain clean ingredients.


“Formulators and product developers are looking for ingredients that can differentiate or provide value to the commonly offered protein supplements.” – Shawn Baier, Innovative Products Division, TSI Group Ltd.


That’s where ingredients like myHMB® come into play.  In the last two decades, more than 50 human studies, 40 review articles and 10 meta-analyses have been published as peer-reviewed papers, the scientific gold standard.  Click here to learn more.

Click here read the full article Sports Nutrition Ups Its Game in Nutrition Industry Executive’s digital magazine.



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